An image of the new iPhone 5C is seen on screen at Apple Inc’s media event in Cupertino

An image of the new iPhone 5C is seen on screen at Apple Inc’s media event in Cupertino

An image of the new iPhone 5C is seen on screen at Apple Inc’s media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam (UNITED STATES – Tags: BUSINESS SCIENCE TECHNOLOGY BUSINESS TELECOMS)